1.Brand advantage. 

Due to the low passing rate of Apple MFI certification, MFI-certified enterprises will certainly form a huge brand image, and gradually establish the brand advantage.

2. Perfectly compatible with Apple products. 

Data lines that have not been MFI certified will increase the incompatibility when accessing Apple products, but MFI certified data lines will be added by Apple to a chip that will work perfectly with Apple products.

3.High quality. 

Because of Apple's strict audit mechanism, MFI certification of the quality of data lines have certainly been better, it also improves the quality of the enterprise.

4. Price advantage. 

MFI certified data line has been due to higher quality and compatible with higher prices, greater profit margins.

5. Better product affinity. 

Consumers buy the data line, the first choice must have done MFI certification data line, so there will be a great product affinity.

From: Denise Wang